Thursday, October 29, 2015

While the iPad flounders, the Apple Mac just hit an all-time record - Quartz

We're supposed to be living in a "post-PC" world, but Apple's Mac computer line just won't die. On its quarterly earnings call Oct. 27, CEO Tim Cook said Apple had a record quarter for Mac sales, selling 5.7 million Macs—a million more than last quarter—even as the overall computer market continues to shrink. On the other hand, iPad sales sunk to their lowest level since June 2011, with Apple shifting just 9.8 million this past quarter.

While Apple is still selling more iPads than Macs, its computer sales are slowly creeping toward its tablet's numbers. Each holiday quarter for the last few years, the iPad has seen a spike in sales, but will that happen this coming quarter? The iPhone accounts for roughly two thirds of Apple's sales, and now that it makes the oversized Plus model, customers may be less likely to upgrade their iPads. Apple acknowledged this on the call, with Chief Financial Officer Luca Maestri saying that Apple will now recognize the deferred revenue of iPads over three years, instead of two.

On the other hand, Apple will release the 11-inch iPad Pro in November. Consumers wanted a larger iPhone, and responded accordingly when one was available. Even though Steve Jobs was not a fan of styluses, perhaps the market for a larger, more powerful iPad is there. Cook also mentioned on the call that Apple has "quietly" been building a $ 25 billion enterprise market over the years—IBM is now buying tens of thousands of Macs—and that each new release of iOS has more enterprise features. An iPad with a keyboard—one you can actually take notes on—might be of use to that market.

Either way, Apple probably isn't too worried. Cook said in 2013 that Apple's "core philosophy is to never fear cannibalization, adding: "If we don't do it, someone else will."


mac – Google News

Which is the best iPad? Find out which iPad is right for you - PC Advisor (registration)

Find out which iPad is right for you

OnePlus X UK release date, price and specification rumours: OnePlus X to launch tomorrow

Apple Q4 2015 financial results: record revenue of $ 51.5bn, net profit of $ 11.1bn | Cook reveals…


ipad – Google News

Why I like the iPod touch 6 better than the iPhone 6s - CIO

Apple updated its iPod touch device a few months ago, and I finally got around to getting one yesterday. Since I already own an iPhone 6s, you might be wondering why I bothered to buy an iPod touch 6. It’s a fair question and I’ll tell you why in this post. And I’ll also share why I’ve found myself liking the iPod touch 6 so much more than the iPhone 6s.

But first you should know that a little bit of the backstory. Last year I tried the iPhone 6 Plus and liked it quite a bit for a while. Ultimately, however, I grew tired of its large size and decided to switch this year to the iPhone 6s. At first I enjoyed the iPhone 6s too, but in the back of my mind I kept feeling like it was still just too darn big for my hands.

No matter how I hold the iPhone 6s, it feels like it’s eating into the tendons of my hands (I’ve had some problems with tendonitis lately), even with Apple’s leather case on it. The iPhone 6s is simply too wide for me to hold comfortably with one hand for any length of time. Even laying it flat in my hand doesn’t really work for me since I still can’t use it one-handed very well at all.

So I finally decided that I needed to go back to the 4-inch screen that Apple used to have as a standard for its iPhones. Unfortunately, the only model available is the iPhone 5s, and that has aging hardware. Who wants to buy an iPhone that is two generations behind the iPhone 6s? The cost just wasn’t worth it to me, and I never liked the design of the iPhone 5s anyway.

The iPod touch 6 is much lighter and more comfortable to hold

So I decided to take a chance and grab an iPod touch 6. I hopped into my car and drove to the local Wal Mart. I bought a 32 GB iPod touch 6 in space gray. I didn’t need any more storage since I don’t game on my iOS devices much anymore. So 32 GB should be plenty for my modest iOS needs.

I knew as soon as I took the iPod touch 6 out of the box that it was the perfect size for my hand. It felt great when I picked it up, and I could immediately use it with one hand in a way that I could never use the iPhone 6s or the 6 Plus. There was no discomfort from the iPod touch 6 like what I experienced with the iPhone 6s.

And the screen size was just fine for me, I didn’t miss the larger 4.7-inch screen of the iPhone 6s at all. I tend to read a lot so I generally use my phone locked in portrait mode. I could easily read discussions on Reddit via Bacon Reader, catch up on the latest Apple news with the Mac Daily News app and do everything else I needed to do without putting strain on the tendons in my fingers.

I was absolutely shocked at how much lighter the iPod touch 6 feels in my hand compared to the chunkiness of the iPhone 6s. The iPod touch weighs in at an extremely petite 88 grams while the iPhone 6s weighs in at a hefty 143 grams. Now a difference of 55 grams might not sound like much but I certainly noticed it while using my iPod touch 6.

The iPod touch 6th generation

The iPod touch 6 demonstrates the need for Apple to release a new 4-inch iPhone for folks that need smaller, lighter iOS devices.

The space gray color on on the back of the iPod touch is much darker than the color of the iPhone 6s in space gray. I don’t know why there’s such a difference in the color, but the iPod touch 6 is just much better looking since the darker space gray complements the black of the iPod’s bezels much better than the lighter space gray on the iPhone 6s.

The iPod touch 6 lacks 3D Touch but who cares?

But what about 3D Touch? It’s one of the cool new features in the iPhone 6s, and the iPod touch 6 doesn’t offer it. Well, I hate to say it but I didn’t miss it at all. Pressing down harder on the screen is not comfortable for me right now, and I stopped using 3D Touch shortly after I got my iPhone 6s. So I haven’t missed it at all on the iPod touch 6.

Don’t get me wrong here, 3D Touch is a neat feature in the iPhone 6s. I thought it was quite cool when I first tried it but then I quickly forgot all about it. I’m sure there are some folks though who have integrated it into their iOS usage, but it just turned out to be something that didn’t matter much to me and I didn’t miss it at all in the iPod touch 6.

iOS 9.1 runs great on the super-speedy iPod touch 6

I had no problems updating my iPod touch 6 to iOS 9.1. It runs buttery smooth on the iPod touch 6 thanks to the new iPod’s A8 processor and M8 motion coprocessor. I didn’t feel like I had given up much by using the iPod touch 6 instead of the iPhone 6s in terms of hardware. The iPod touch 6 does everything I need it to do and it does it all very fast.

I also have an older iPod touch 5 running iOS 9.1 and the speed difference is quite amazing. The older iPod certainly can run iOS 9.1, but it does it in a way that is simply okay. But the iPod touch 6 blows it right off the map and iOS 9.1 really shines on the new iPod’s fast hardware.

The other folks buying the iPod touch 6 seem to really like it

I’m not the only one in love with the iPod touch 6, by the way. I hopped over to the 32 GB iPod touch 6 page on Amazon and found that it has a 4.5 star rating from Amazon’s customers. Clearly the people who are buying the iPod touch 6 really like it, and their positive experiences are showing up in the high star ratings and reviews on Amazon.

Here’s a sample of what some of Amazon’s customers are saying about the iPod touch 6 and much of it echoes my own sentiments:

Dan: "If you get the 32GB model you only have to pay roughly $ 250, which is a better price point than Apple’s other mobile devices. It comes loaded with IOS 8, and handles it well. IOS 9 is around the corner and if it lives up to it’s promises, it will help expand the usable storage and improve the performance of the device even more so!

You can argue ‘Well it’s not as powerful as the latest iPhone’ and to that I say, since it has a smaller screen, and no touch ID (which some people are disappointed to see missing on this device) the device can focus more on gaming especially since it has the same 64bit archetype A8 processor as the iPhone 6 (slightly underclocked). The device also has 1GB of ram, same was the iPhone 6. I have seen tests where this device loaded games FASTER than the iPhone 6! So any games you throw at the iPod touch 6th gen, it can handle it no problem.

As for Camera it’s the front is great for taking “selfies” man I hate that word…, and can shoot awesome 1080p 30fps video with the back camera, and with some camera apps can shoot in 60FPS at 720p!!! It now has burst mode for both cameras so you are less likely of missing that perfect picture moment."

Mario: "The iPod touch 6th generation is an extremely well made media player. I strongly recommend buying it if you have a 5th generation or older, as it is extremely faster than any of them. It has Apple’s latest hardware, so you really don’t have to worry about it getting old. You could probably expect this iPod touch to be supported for three or even four years. The camera is beautiful and puts the camera in the 5th generation to shame and it is able to run literally any app I throw at it without any lag whatsoever."

Katrina: "I replaced my old iPod touch 5th gen with this newer generation. Everything runs so much faster on this new iPod. Some people might not like how nothing changed on the exterior except the removal of the strap circle thing on the back, but I didn’t have a use for it. I bought my iPod in gold and was not disappointed. It is as expected."

James: "This thing is amazing. Wonderful upgrade from my iPod touch 4th generation which I had previously been using. The new A8 processor makes everything super fast and all of the games I have played run perfect. The 8MP rear camera makes for some quality photos as well. The battery life is decent for what I use it for which is primarily music and social media.. Overall, I am very satisfied with my purchase and would recommend the device."

Tommyboy: "My son received this for his 10th birthday. He absolutely loves it. This is our first Apple product as we usually buy Android products. He is able to navigate it easily and he especially loves Facetime. It’s like having a phone without having a phone!"

More at Amazon

Apple needs to release a new 4-inch iPhone

After using my iPod touch 6 for the last day, I quickly realized that Apple has made a dreadful mistake in trying to force its customers into using the larger 4.7-inch and 5.5-inch iPhone 6s and 6s Plus. It should have had a new 4-inch phone ready when it released the larger sizes. And no, the iPhone 5s doesn’t count as it is using significantly older hardware and suffers from an older design as well.

Apple had better smarten up and release another 4-inch iPhone that has hardware that matches its larger iPhones. I have no intention of buying another large screen iPhone again. For me the negatives of the larger screen iPhones vastly outweigh the positives.

I understand that other people feel differently and love the bigger iPhones, and that’s fine. To each his own when it comes to phone size. But Apple needs to understand that some of us want and need a smaller screen iPhone. Given that the company is already manufacturing the iPod touch 6, how hard can it be to release an iPhone that is the same size?

The iPod touch 6 has mostly replaced my iPhone 6s

For now I’m stuck with the iPhone 6s when I leave the house since I need cellular connectivity and GPS, and the iPod touch 6 doesn’t offer either of those features. But when I’m in the house I no longer reach for my iPhone 6s. It sits on my dresser while I use my iPod touch 6 instead.

However, I may start carrying the iPod touch 6 with me in my shirt pocket when I leave the house and just leave the iPhone 6s in my pants pocket. I can use the iPod touch 6 for audiobooks, ebooks, a bit of journaling in Day One and anything else that doesn’t require cellular connectivity.

I’ve also considered buying a cheap flip phone for phone calls and getting rid of my iPhone 6s altogether. But I’m holding off on doing that to see if Apple finally releases a new 4-inch iPhone. I’d rather not be bothered getting a flip phone, but one way or another the days of me using an iPhone with a screen bigger than 4 inches are coming to an end.

It’s kind of sad that Apple has put some of its customers in the position of not being able to buy the size phone they want and need. But at least we have the iPod touch 6 to tide us over until the company comes to its senses and releases a new 4-inch iPhone.

Are you listening, Tim Cook? We need a new 4-inch iPhone and we need it now.

Did you miss a post? Check the Eye On Apple home page to get caught up with the latest news, discussions and rumors about Apple.

This article is published as part of the IDG Contributor Network. Want to Join?


ipod – Google News

30% of iPhone Buyers in Q4 2015 Switched From an Android Smartphone [Updated] - Mac Rumors

iPhone-6s-ColorsDuring today’s fourth quarter earnings call, Apple CEO Tim Cook said the company saw its highest rate of Android “switchers” Apple had ever measured in 4Q 2015.

According to Cook, 30 percent of customers who purchased an iPhone were upgrading from an Android-based smartphone, the largest number of switchers it had seen in the three years since it started measuring switching rates. “It’s a huge number and we’re very proud of it,” said Cook.

Based on the growing number of Android users switching to an iPhone along with the number of people who have not yet upgraded, the company believes iPhone sales during the first quarter of fiscal 2016 will be strong.

Only one third of Apple customers have upgraded to an iPhone 6, 6s, 6 Plus, or 6s Plus, leaving two thirds of the company’s customer base using older iPhones and ripe for a new iPhone.

For the past several quarters, Tim Cook has commented on the growing rate of Android switchers, noting earlier this year that the debut of the larger-screened iPhone 6 and iPhone 6 Plus, which better compete with larger-screened Android phones, had spurred high numbers of Android switchers.

Over the course of the past year, Apple has pursued Android users aggressively. The company introduced a dedicated website for Android switchers in the fall of 2014, and with the launch of iOS 9 in September, it also introduced a new “Move to iOS” app to make it easier for Android customers to switch to an iPhone.

Apple has also introduced a trade-in program designed to lure Android users, allowing customers to exchange their Android devices for Apple gift cards that can be put towards the purchase of an iOS device.

Overall, Apple reported quarterly revenue of $ 51.5 billion and net profit of $ 11.1 billion, or $ 1.96 per diluted share. The company sold a total of 48.04 million iPhones, 9.88 million iPads, and 5.71 million Macs.

Update: Cook’s comments actually included the qualifier that the 30-percent figure was out of those who were upgrading from another smartphone, whether it be an iPhone, and Android phone, or another platform. Since the base number does not include those customers who were new to smartphones, the share of total iPhone buyers who switched from Android would be somewhat less than 30 percent.

Related Roundup: iPhone 6s
Buyer’s Guide:
iphone – Google News

Tuesday, October 27, 2015

Happy birthday iPod: How the Internet reacted to the Apple player in 2001 - Zap2It

urx unit loader Happy birthday iPod: How the Internet reacted to the Apple player in 2001
ipod apple 2001 birthday anniversary Happy birthday iPod: How the Internet reacted to the Apple player in 2001daily dot log   o square3 Happy birthday iPod: How the Internet reacted to the Apple player in 2001

Today, Apple fans regard the iPod as a key to the company's remarkable transformation in the early 2000s into the portable device powerhouse they are today. The day the iPod debuted, which was 14 year ago this week (Oct. 26), not everyone was drinking the Apple Kool-Aid.

Many in the company's fan base found themselves extremely disappointed, and some were even downright disgusted by the direction that then-CEO Steve Jobs seemed to be taking the company.

Most online news posts from the day the device was unveiled have long since been washed of their treasured comments sections, but as one Redditor discovered, the MacRumors forums are still intact — and full of hilarious gems.

Like a time capsule from late 2001, the comments in the threat titled "Apple's New Thing (iPod)" are absolutely golden. We've gathered the best of the bunch below, so use them as a reminder that even if a new device or idea doesn't seem like a worthwhile investment at first, it could very well the spark something much greater.

Great just what the world needs, another freaking MP3 player. Go Steve! Where's the Newton?!

-WeezerX80

All that hype for an MP3 player? Break-thru digital device? The Reality Distiortion Field™ is starting to warp Steve's mind if he thinks for one second that this thing is gonna take off.

-nobodyspecial

iPoop… iCry. I was so hoping for something more.

-elitemacor

hey – heres an idea Apple – rather than enter the world of gimmicks and toys, why dont you spend a little more time sorting out your pathetically expensive and crap server line up? or are you really aiming to become a glorified consumer gimmicks firm?

-Pants

I still can't believe this! All this hype for something so ridiculous! Who cares about an MP3 player? I want something new! I want them to think differently! Why oh why would they do this?! It's so wrong! It's so stupid!

-WeezerX80

There are already two products similar to this on the market. The Nomad Jukebox and the Archos Jukebox which can come with a 20 gig HD. The iPod is obviously alot cooler and has firewire, but it is far from revolutionary. I for one am disappointed and think that apple is making a mistake by trying to get into this market.

-Jaime

trully revolutionary MY A**!

-Fragiledreams

Here's to another bullet in the foot…

-oldschoolmacfan

Mmmm. APPL is already down $ 1.00…
Looks like the markets aren't looking too favorably on Apple's new forays into the digital device market.

-TheSaint

It's a shame that Apple doesn't have market awareness and released that yet again, has "missed the boat" before spending R&D, time and money on creating this now-novel audio device.

-OhmiGod

Even amongst the shouting and doomsaying, some of the forum-goers who took time to comment on the thread were willing to give Apple credit for the compact size and other design achievements, though virtually nobody was willing to actually bet on it being a consumer success.

As it turns out, the first iPod was indeed slow-selling and more of a curiosity than a commercial hit, though its successors would eventually strike gold in the consumer music space and help bring Apple to the forefront of the gadget market.

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ipod – Google News

The iPad is in a free fall - Tech Insider (blog)

Apple iPad ProApple

Apple just announced earnings for its latest quarter, and it was a huge miss on iPads. 

Apple sold 9.88 million iPads — a large number, to be sure. But that’s 20% fewer iPads than it sold during the same time last year.  

Sales of iPads have been declining for several years now, which is one of the reasons the company is set to release the larger-screened iPad Pro later this year.

Apple hopes the new tablet, which has a larger screen, more powerful specs, and works with a new stylus called the Apple Pencil, will ignite iPad sales. 

There are a number of reasons iPad sales continue to decline. 

People don’t upgrade their tablets like they upgrade their smartphones

An old tablet is much more useful than an old smartphone. That is, a three year old tablet that you use to read the news or watch Netflix is much more useful than a three year old smartphone that you use for messaging, navigation, music, and more. 

There’s a lot of competition

There are a lot of decent tablets from other manufacturers that cost significantly less than an iPad, and many of these devices are good enough for doing what people do on tablets — watching Netflix, scrolling through Facebook, reading the news, or giving to a child in a stroller.

Amazon recently started selling a $ 50 tablet that you can buy in six packs for$ 250, less than the cost of the least expensive iPad Mini.

fire tv six packAmazonA six pack of $ 50 Amazon Fire tablets.

Tablets can be shared 

Not everyone needs their own tablet. Families can share one tablet — a family of four may have four smartphones but only one tablet.

Who needs a tablet if you have an iPhone 6 Plus

The iPhone 6 Plus has a 5.5-inch screen, which for many people, may fill the needs of a tablet.

But there’s hope

Apple is aggressively pitching the iPad as an enterprise device. It partnered with IBM last year to start selling iOS devices like the iPad to big companies in bulk orders. There’s also a chance that the iPad Pro will take off when it goes on sale in November, especially in the enterprise.

Here’s a chart showing iPads sales, courtesy of BI Intelligence:bii apple ipad sales yoy growth 3Q15BII


ipad – Google News

iPhone 7: will new iPhone feature the first ever top-to-bottom screen? - The Week UK

A designer in the Czech Republic has created a radical new iPhone 7 concept sketch which shows how the phone may look if – as many tech experts believe – Apple gets rid of the home button on its next handset.

A video and accompanying images from Marek Weidlich, a Czech designer, show the device with a top-to-bottom screen, which would be a first for any manufacturer.

“I focused on simple design language which is very important for Apple,” explained Weidlich. “I designed a curved display without a bezel, and equipped with a software home button. The back rounded body is designed in an aluminium material supplemented with a plastic strip for better holding.”

The body of the phone looks very much like an iPhone 6, with a home screen that appears to be based on an Apple Watch, including the wrist-mounted iPhone accessory’s line-up of floating circular apps.

Prior to the launch of each new model iPhone, Apple never releases any information on what the forthcoming phone will look like or be capable of, but in the absence of any official details, concept sketches have become an increasingly useful indicator of what is to come.

Weidlich’s concept sketch is largely successful, says tech site BGR, but the inclusion of both the speaker and front-facing ‘selfie’ camera on the screen seem unlikely.

“The front-facing camera and speaker sticking out from the screen is something that Apple would definitely not make,” the site says, “as these elements would significantly disrupt in-app UI and overall experience when it comes to gaming and video playback.”

See the radical concept video below.

Meanwhile, analysts say the next instalment will see improved battery life and a thinner model. The managing director of Piper Jaffray, Gene Munster, predicts that Apple will concentrate on battery life. “Looking at Macs over the past few years, Apple has close to doubled battery life for its Macbook line up (largely five hour battery to around 10 hours),” he said.

“We believe battery life is one of the biggest areas of potential improvement and one that might be most welcomed by customers.”

Previously, analysts claimed said the iPhone 7 handset, expected to launch in September 2016, would be the firm’s thinnest handset to date at just 6mm thick.

iPhone 7: should you buy an iPhone 6S or 6S Plus now or wait for the new model?

22 October

The new iPhone 6S and 6S Plus models may have only recently reached the hands of customers, but already rumours about next year’s iPhone 7 are beginning to circulate.

According to KnowYourMobile.com, Apple has “big plans” for the iPhone 7. So what will the next device be like?

No home button

Designer Hasan Kaymak put together a concept video for the iPhone 7 which features a number of tantalising ideas, including the notion that Apple might do away with the home button completely on its forthcoming model. This makes room for a completely edge-to-edge display, meaning that the phone will have no wasted space on its front face.

Waterproof design

Several sites, including Apple Insider, note that the iPhone 6S and 6S Plus have significantly greater water resistance than their predecessors, including a 0.3mm wider ‘lip’ around the frame and a silicone seal around the logic boards. Some tech experts believe that the changes may foreshadow a completely waterproof iPhone 7 in 2016.

Wireless charging

Apple is behind the curve on this one, as Samsung, Sony and LG have already released phones that charge without needing to be plugged in, but patent applications published yesterday by the US Patent and Trademark Office indicate that the California-based technology company may finally be preparing to incorporate wireless charging into its next generation phones.

Previously, Apple phones haven’t been able to recharge without being plugged in because, until recently, wireless charging devices couldn’t power batteries through the iPhone’s aluminium case.

Wireless-charging handsets from other companies have tended to be made of plastic so that power can reach their batteries.

But in July this year, Qualcomm unveiled a new wireless charger that works through metals, International Business Times reports, paving the way for Apple to be able to utilise the technology.

Apple’s patent for ‘Inductive Power Transfer Using Acoustic or Haptic Devices’ appears to use a new metal coil which has a double function – in one mode the coil produces sound for the iPhone’s speakers, and in another it can charge the phone wirelessly.

Wraparound screen

On 29 September, Apple filed a patent application with the US Patent and Trademark Office for what it calls “sidewall displays”, [1]International Business Times reports.

The image accompanying the patent shows a phone with a screen that stretches all the way around the device.

Apple says that the reason for the patent is that many mobile devices on the market have come to feature a very similar design which makes no use of their side or rear surfaces.

“A large majority of portable electronic devices have settled into a standard form factor,” Apple says in its patent, “namely a flat planar form factor with a display on one side and an opaque housing that contains the electrical components covering the rear surface of the device.

“Unfortunately, this popular form factor leaves the sides and rear surfaces of the device unused or at best configured with buttons and switches with fixed location and functionality.”

The patent says that there is “a need for an improved form factor for portable electronic devices which allows functionality to extend to more than one surface of the device.”

So perhaps the company is paving the way for a new wraparound display.

Intel inside?

According to a report by VentureBeat, the next generation of Apple iPhones could be powered by an Intel chip. The report claims that the chip manufacturer Intel has a team of 1,000 workers trying to ensure that Qualcomm, the company behind the A9 chip used in Apple’s current phones, is ousted before the next devices come to market.

Nothing is signed yes, the site says, and it is possible that Apple may choose to use two suppliers for its chips rather than just one: “Apple may dual-source the LTE modems in its new iPhones from both Intel and Qualcomm. Today, Qualcomm's 9X45 LTE chip is baked into all iPhone modems.”

When mobile technology was in its infancy, Intel failed to adapt to the changing market and missed out on partnerships with some major manufacturers, so “This is a must-win for Intel,” a source told VentureBeat.

If a partnership does come about, then sources say that Apple “could turn to Intel to build a new system-on-a-chip (SoC) in the future, which combines both the processor and LTE modem.” This would help to save space and make the phone run faster.

Could iPhone 7 interface with the Apple car?

One of the more unusual rumours doing the rounds is that the iPhone 7 could give owners a preview of the forthcoming Apple car, and possibly even allow them to order one through an inbuilt app in the phone.

Apple CEO Tim Cook has hinted heavily that he has great interest in his company developing a car, but most technology experts agree that even if such a project is in the works, it is deeply unlikely that it will be anywhere near ready to coincide with the launch of the iPhone 7.

As financial website LearnBonds.com notes: “The Apple Car, if the firm is indeed working on it, isn’t going to hit the roads for a long time yet, and a September 2016 iPhone 7 release date isn’t likely to bring news of the project from Apple, at least not with any clarity.”

The site adds: “We’re not going to be able to order the Apple Car off of the iPhone 7, or not unless we keep it for quite a few years.”

Sapphire screen

Investment bank Piper Jaffray believes that Apple is likely to unveil a raft of major changes with the iPhone 7 including a much improved sapphire screen.

“A sapphire screen has long been rumoured for the iPhone,” says Piper Jaffray analyst Gene Munster. “Since Apple now uses sapphire on the Apple Watch, it could make sense for them to adapt it to the phone. We note that Apple is using the stronger aluminium from the Apple Watch Sport for the iPhone 6S case.”

So what advantages would such a screen offer? According to Forbes, “the increased hardness of sapphire is a major pull for handset makers”, but what has long stood in the way of broad uptake of the material is the difficulty involved in its production, which so far has meant it has only featured in high-end luxury brand phones such as Vertu.

Sapphire also has a downside, says Forbes, which is that even though it is good at resisting scratches and scuffs, when it is broken “it tends to shatter not crack”.

Faster, better, stronger

The iPhone 7 is rumoured to be fitted with a ‘hexa-core’ processor, which will make the phone significantly speedier than the iPhone 6S and 6S Plus, a better camera that improves on the current generation’s 12-megapixel lenses, and a stronger body to ensure that the phones do not bend, after some users reported that their iPhone 6 models would flex in their pockets.

So what will the iPhone 7 not do?

One improvement that most tech journalists believe is unlikely to happen is for Apple to significantly boost the iPhone 7′s battery life.

Jonny Ive, Apple’s chief design officer and to some the spiritual successor to Steve Jobs, has said many times that he doesn’t believe a longer battery life is worth the “significant sacrifices” it would require in other areas.

Apple is also expected to phase out its 16GB model when the new iPhone comes out. The 16GB of storage offered in the entry level iPhone 6S and 6S Plus models is considered something of an anachronism in the contemporary world of high-end mobile phones. At 32GB, the smallest Samsung Galaxy S6 phones offer twice as much storage as Apple’s cheapest flagship and still retail for a lower price.

Another common rumour rejected by MacWorld.com is the idea that Apple might change the new phone’s power cable making the iPhone 7 draw power from a USB-C port, like the new 12-inch MacBook. “The change from 30-pin to Lightning is recent enough (and was painful enough for many users) that to switch again now would be highly controversial.”

It is also highly unlikely that the phone will have a spring-out joystick on its home button and a 3-D screen, the site says.

So should you wait for the iPhone 7, or are there enough reasons to go ahead and upgrade to an iPhone 6S or 6S Plus now?

Should I buy an iPhone 6S?

If you have an iPhone 5S, or anything older, the iPhone 6S will represent a significant upgrade – and unless you’re averse to its larger size you will appreciate the improvements to screen, camera and processing power.

For iPhone 6 owners, the decision may be more marginal. Here are the main differences between the 6 and the 6S:

3D Touch

Most reviewers agree that the biggest new feature is 3D Touch, which allows the iPhone 6S touchscreen to differentiate between a light touch (what Apple calls a “peek”) and a harder tap (a “pop”), reacting differently to each. For example, you can peek into an email with a light touch, getting a preview of the text, or pop it open by increasing the pressure.

“It really is an efficient way to triage messages, especially ones that you can’t get the gist of from the two- or three-line preview in the message list itself,” says Daring Fireball’s John Gruber. “The productivity gain with this workflow is that you don’t have to go back after finishing.”

High-res camera

The iPhone 6 had an excellent camera, but its resolution was beginning to lag behind that of rivals. With the iPhone 6S, Apple boosts the megapixel count from eight to twelve, and adds high-resolution 4K video shooting into the bargain. All that is very welcome, say reviewers, but the main improvements come in the autofocus system. “It actually focuses on the subject,” says Pocket Lint, “rather than trying to make the whole scene sharp.” That can separate the subject from the background, adding depth to the image.

Performance upgrade

The iPhone 6S and 6S Plus come with upgraded processors and twice as much RAM as the 6 and 6 Plus, which helps to ensure that the handsets are smooth and fast. You soon take the extra speed for granted, say reviewers, but you notice its absence if you step back to last year’s model.

Gaming

According to games review site Touch Arcade, the 3D Touch feature of the iPhone 6S is going to be a literal and figurate “game changer”.

The first and only game that utilises 3D Touch so far is a racing game called AG Drive. Typically, controlling acceleration and braking in racing games on a touchscreen has been “very binary”, the site notes, but AG Drive allows players greater control with differing amounts of pressure applied to the screen.

“Playing AG Drive on an iPhone 6S turns the on-screen virtual buttons into analog buttons, with a shocking amount of sensitivity,” Touch Arcade’s editor in chief Eli Hodapp says. “When I first watched the keynote I assumed that the screen could detect three levels of force: A normal tap, a tap that’s ‘hard’ enough to cause the iOS peak, and then the ‘hardest’ tap which causes the final popup to happen. In actuality, there’s tons of variance.”

This variance could be used in different games to create different effects – which may finally mean using a touchscreen to control games is no longer inferior to using a games controller.

“It’s crazy how well it works,” Hodapp says, “and I think it’s only going to get better.”

What hasn’t changed?

Although Apple insisted that “the only thing that’s changed is everything”, the iPhone 6S is very similar to its predecessor. In many cases, that’s no bad thing – the iPhone 6 was an excellent device and there was no need for wholesale change. But in at least one respect, the iPhone 6S is a missed opportunity, many reviewers agree. Battery life has not improved.

In fact, the new iPhone has a smaller battery than last year’s model, due to the extra space taken up by the new pressure-sensitive touchscreen. While more efficient software has helped to stretch the available power as far as possible, the iPhone 6S still struggles to get through the day on a single charge. 

Conclusion

The result is that while the iPhone 6S and iPhone 6S Plus are excellent, they can occasionally be frustrating to use, particularly if you are out of range of a power socket for long periods of time. Nevertheless, says Forbes, “for those where money isn’t an object and charging cables are plentiful, the iPhone 6S seems to be worth the upgrade”. 

Which iPhone 6S should I buy?

If you know that the iPhone 6S is for you, there are three main decisions to make before lining up outside the Apple Store.

Colour

Apple has added an extra colour to the iPhone 6S range: rose gold, which to most eyes looks like metallic pink. “Apple might insist on calling it rose gold,” says Mashable. “But we know the truth. It’s pink.” The three other colours are space grey (black front and dark silver back), silver (light silver back and white front) and gold (which, like its pink sibling, also has a white front).

iPhone 6S or 6S Plus?

The standard-sized 6S has a 4.7-inch screen, making it bigger than any previous iPhone, but the 6S Plus weighs in at a whopping 5.5 inches. For some that’s too big to carry comfortably, but for others the extra screen space is worth the inconvenience. There is a second reason to opt for the 6S Plus: its better battery life. While both iPhone 6S models come with smaller batteries than their predecessors (see above), the larger frame of the 5.5-inch model gives Apple the space to cram in more battery capacity. As a result, the 6S Plus should be more than capable of lasting the day on a single charge, while the smaller 6S may be struggling by tea-time.  

Memory size

How much memory you need will depend on how you plan to use your iPhone 6S, and particularly whether it will be your primary store of music, video and photographs. But one piece of advice has united reviewers: don’t buy the 16GB model, which will quickly run out of space. In fact, says The Guardian’s Samuel Gibbs, “Apple shouldn’t be selling a 16GB iPhone 6S or 6S Plus.” Even last year many critics argued that the entry-level model was under-endowed with memory, but the increased camera resolution, which leads to significantly larger photo and video files, has rendered 16GB impractical for all but the most restrained of smartphone photographers.

Or plump for an iPhone 6 instead

For those who are new to Apple or upgrading from an iPhone 5S or older, it’s worth considering another option. If 3D Touch and a 12-megapixel camera are surplus to your requirements, the iPhone 6 and 6 Plus remain excellent smartphones, and they’re now significantly cheaper. A 16GB iPhone 6S comes in at £459, £80 cheaper than it was a couple of weeks ago (and £80 cheaper than the equivalent iPhone 6S). A similar discount applies across the 6S and 6S Plus model range.

While some might interpret a significant number of people shunning the iPhone 6S in favour of last year’s model as a failure for Apple, the company may not see it that way.

“Higher demand for the older models (which aren’t supply constrained) could actually help Apple beat its sales record from the holiday quarter last year, when the iPhone 6 and especially the iPhone 6 Plus were in short supply all quarter,” says tech news site
iphone – Google News