Fax machines, floppy disks and apparently, the Big Mac.
McDonald's iconic burger is one of those things that have "gotten less relevant" with time, a top franchisee wrote in a memo to other operators in July, the Wall Street Journal reported.
According to the memo, just one out of five millennials, those between 18 to 34-years-old and the company's key demographic, has sunk their teeth into the Big Mac, as consumers turn their nose up at the frozen patty for made-to-order alternatives—a preference that has led to the rise of Shake Shack and fueled Chipotle's own foray into burgers.
Though the number of burgers McDonald's sold has not fallen in the past few years, it also hasn't grown, the Journal reported. The Big Mac makes up roughly 20% of McDonald's sales, and now the fast food chain is trying to tap into natural, made-to-order food movement to make a come back. Already, it has decided to use cage-free eggs, test fresh beef, and
mac – Google News
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