Thursday, November 14, 2013

M.A.C Introduces the Makeup Brushes of the Future - Elle

Photo: Courtesy of M.A.C

It's a truth universally acknowledged that the quality of your makeup brush directly correlates with the quality of your makeup application. Now M.A.C—the beauty behemoth well-known and loved for churning out professional-grade cosmetics—provides new meaning to the word "quality" by introducing a hi-tech new set of tools to their permanent line. The three unique brushes in their Masterclass collection are truly revolutionary (and we don't use that word lightly). In fact, we've never seen anything like them before.

The modern design features an ergonomic handle with a rubbery grip for maximum control, and a tilted head that allows for an unobstructed view when applying makeup. All in all, the shape is sort of reminiscent of a toothbrush, except in place of coarse bristles are kitten-soft synthetic Cosmefibres that are made to act and feel like natural hairs.

The way you wield the brushes is novel, too. Instead of dabbing or swirling color on your face, you're meant to either push, pull, or glide them across the skin. The three sizes (available now online and in-stores on November 14) include Linear 1 ($ 25) for lining lashes and lips and filling in brows, Oval 3 ($ 32) for applying eye shadow and concealer, and Oval 6 ($ 42) for dusting on foundation and blush. We chatted with M.A.C Cosmetics Senior Artist Victor Cembellin to get all the details of the cutting edge collection.

elle fashion

Photo: Courtesy of M.A.C

What makes these new brushes particularly great from a professional perspective?

As a makeup artist, these brushes allow me to achieve maximum effects with minimum product. The soft fibers that make up each tool form a singular surface area and emulate the texture of velvet, thereby allowing products to be massaged and skimmed onto the surface of the skin in seamless veils of color and coverage. Many brushes currently offered in the industry lack flexibility or have too coarse a texture, ultimately leading to unblended color deposits or the overuse of product. The Masterclass brushes apply and blend products and colors on a fixed level, making them virtually invisible to the naked eye.

What void do they fill in your makeup kit?

Simply put, these three brushes are now the softest tools in my brush collection. Using them has been a masterclass in pure luxury. As makeup artists, our number one goal is to create invisible illusions for our clients. We strive for the effects that flatter, enhance, and sculpt while maintaining the authenticity of a "no makeup" look. I always say, "The softer the tool, the more refined the application." These tools have invited every consumer to refine their own makeup technique by creating blended eyes, flawless foundation, and perfect eyeliner.

How does the exclusive design help you in applying makeup?

I find the ergonomically designed handle and new angle much more comfortable than ever before. Instinctually, the hand is able to move and blend with more fluidity and precision, and it will no longer be in the way of your application. No more tapping against a mirror when trying to go in for detail! Applying liquid foundation with the Oval 6 and concealer with the Oval 3 has been a dream. My foundation usage has been cut nearly in half because product doesn't move into the center of the brush as it skims across the surface of the skin, and this instead diminishes pores, imperfections, and uneven textures.


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