If only you could melt down your iPhone and score a fairly sizeable cash payment for all that gold.
At least that’s kind of what Apple’s latest – and first – television advertisement for the iPhone 5s makes us think. We also wish that Apple could have somehow acquired the rights to, or somehow incorporated, the Goldfinger theme from the James Bond films into its ad. It’s only fitting for a device that one pokes with one’s digits, right?
Unfortunately, Apple is instead taking the easier way out in its “Metal Mastered” advertisement, which officially debuted today. In the ad, the company makes considerable use of Goldfrapp’s “Ooh La La” – a pretty little tune, but we bet Apple could have done even better with its precious metal-themed song selection.
That said, we do give Apple’s animators (or whoever’s constructing these ads) some major credit, especially since we’re big fans of the classic ’90s action flick, Terminator 2: Judgment Day. The ad’s introduction reminds us of the process by which the good ol’ T-1000 forms up – that liquid metal (or whatever fancy future technology it happens to be) forming up into a tangible, cool-looking product.
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